Case Study — Home Security

Home Security Sales Campaign

How targeted acquisition and fast appointment-setting shorten the path from inquiry to installed system.

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average lower cost-per-install vs. industry benchmark

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average appointment-to-install conversion lift

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average reduction in overall sales cycle length

The Engagement

What a typical home security engagement looks like

Industry

Home Security — ADT/Vivint-style dealers

Services used

Lead Generation, Appointment Setting, Sales Support

Typical ramp

30-day campaign launch to steady installs

Region

US-based markets

From inquiry to installed system
How It Plays Out

Challenge, approach, results

The Challenge

Home security dealers often pay high costs per lead from broad ad platforms, with long gaps between an initial inquiry and a booked install appointment.

Our Approach

Targeted acquisition paired with fast appointment-setting gets qualified homeowners on the calendar before interest cools.

The Results

Dealers running this mix typically see lower cost-per-install, faster appointment-to-install conversion, and a shorter overall sales cycle.

Representative Imagery

What this looks like day to day

Systems being installed
Follow-up call in progress
Team coordinating install schedules

A note on these numbers

The figures above are illustrative industry-average benchmarks for this type of engagement, compiled from typical outcomes across similar home security sales campaigns — not a single audited client result. We're happy to walk through methodology and share references on a consultation call.

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