How targeted acquisition campaigns and fast appointment-setting turn homeowner interest into booked solar consultations.
average lower cost-per-appointment vs. industry benchmark
average pipeline growth within the first two quarters
average close rate on qualified solar consultations
Solar Energy — residential & commercial installers
Lead Generation, Appointment Setting, Marketing Operations
60-day campaign launch to steady pipeline
US-based markets, expanding by region
Solar consultations, in practice
Solar providers often face long sales cycles and high cost-per-lead from generic ad platforms, with many appointments falling through due to slow follow-up.
Targeted acquisition campaigns pair with fast appointment-setting so interested homeowners get scheduled for a consultation while intent is highest.
Providers running this mix typically see lower cost-per-appointment, faster pipeline fill, and higher consultation-to-install close rates.
Solar installations in the field
Consultation & follow-up
Team coordinating scheduling
The figures above are illustrative industry-average benchmarks for this type of engagement, compiled from typical outcomes across similar solar customer-acquisition campaigns — not a single audited client result. We're happy to walk through methodology and share references on a consultation call.